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RICERCA, INTERNATIONAL JOURNAL OF
MULTIDISCIPLINARY RESEARCH AND INNOVATION
ISSN: 2583-083X

VOL. 6 : ISSUE 6

Paper Title

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RELIABILITY AND VALIDITY ASSESSMENT OF MEASUREMENT
SCALES FOR CUSTOMER LOYALTY AND CUSTOMER CHURN

Prairna Gupta, Dr. Siddharatha S. Bhardwaj Dr. Mamta Bhardwaj

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7.52

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Taran Publication
79, Vashist Nagar, Ambala Cantt, Haryana, India

Publication Guidelines

MKLM’s B.L Amlani College of Commerce and Economics M.R.Nathwani College of Arts (Vile-Parle-west,Mumbai-56)