VOL. 4 : ISSUE 4
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“A Study on the Perception and Behaviour ofInvestment Preferencesamong Generation Z, Millennials, and GenerationX”
Dr.Lakshman K, Isha Chetan Ammembal , Krish Datta , Dilip C Purohit, Vaibhav VRao, Ayush Aryan
Emerging Trends in Animated Advertisement andits impactonconsumer buying behaviour
Dr.Lakshman K, Yatindra Kumar Jain , Yuvaraj Grandhi, Reet S Jain, VysakV, Kierthan Reddy